One of the first questions people ask before choosing a web designer is simple: "how much will this cost?" And the honest answer is uncomfortable: "it depends." But behind that "it depends" is a clear logic, and in this article I'll break it down so you understand what you're actually paying for, instead of guessing based on the first number you hear.

Why prices vary so much across the market

A €150 website and a €1,500 website can look similar in a screenshot, but they're two completely different products. The difference usually isn't in how "pretty" it looks. It's in how much thought went into the logic: is the structure built around the business goal, is the layout adapted to the client's real content, or is it a template with the text and logo simply swapped in.

The type of provider matters too. An agency's price covers a full team and overhead. A freelancer without a portfolio often prices low to land their first clients (and that tends to show in the quality). An experienced specialist with a strong portfolio prices in the expertise itself, not just the hours worked.

What makes up the price of a website

Regardless of the platform (Tilda or Framer), the cost typically includes:

·Brief and goal setting: without this step, a website risks becoming a pretty picture with no real purpose

·UX and structure: the logic of how a visitor moves from the first screen to submitting a request

·Visual design (UI): a unique look, not an adapted template

·Development: technical build, fully responsive across devices

·Basic SEO setup: so the site can actually be found in search

·Testing and launch: checking forms, load speed, and correctness across different screens

If a quote you've received skips more than half of these steps, you're likely paying for template assembly, not a real website.

Three scenarios and price ranges

Landing page: from €550, delivery from 10 days.

A single-page site built around one product or service. Ideal when the goal is to test an offer quickly, launch an ad campaign, or collect leads for one specific offer.

Multi-page corporate website: from €750, delivery from 20 days.

Several sections covering different aspects of the business: services, about, case studies, contacts. A good fit once the business is already established and needs a full presentation, not just a single page.

E-commerce store: from €1,100, delivery from 25 days.

A complete catalog with cart and checkout functionality. This requires more time invested in catalog structure, product cards, and checkout logic.

What affects the final price within each scenario

Even within the same website type, prices can vary significantly. The main factors are:

·Number of unique screens and content blocks

·Complexity of animations and interactive elements

·Whether custom graphics or illustrations are needed

·Integrations: CRM, payment systems, third-party tools

·Content readiness (copy, photos): if it all needs to be created from scratch, that's additional work

Red flags of unusually cheap offers

If a quote is well below market rate, it's worth asking:

·Is this a ready-made template with text and logo swapped in, or is the structure actually built around your business?

·Does mobile and cross-browser adaptation come included, or is it billed separately?

·Is there a testing stage before launch, or does the site get handed over "as is"?

·What happens if something breaks after launch: is that covered, or does every fix get billed separately?

A cheap website that needs to be rebuilt within six months almost always ends up costing more than doing it right the first time.

If you'd like to know the exact cost of your project, the easiest way is to start with a brief, and I'll put together a structure, timeline, and quote for your specific needs.

A template isn't the problem by itself. What actually hurts is that it often doesn't get adapted to the sales logic of a specific business. The result is a site that looks neat but doesn't bring in leads. Let's break down five mistakes that show up most often, and why they hit conversion so hard.

1. The first screen has no clear offer

Visitors decide whether to stay or leave within the first few seconds. If the first screen shows a nice image and a generic line like "We help your business grow," the person simply doesn't understand what you're actually offering.

What the first screen needs: a specific product or service, who it's for, and what the client gets. Instead of "Professional business solutions," something like "Landing page for auto repair shops in 10 days: more online bookings."

2. One CTA button, buried at the bottom

A classic template mistake: the "Get in touch" button only appears in the footer. Very few people scroll that far, especially on mobile.

The fix: place a call to action after every meaningful section, not just at the end. After the service description, after case studies, after pricing. The button should be there right when the visitor's question turns into "so how do I contact you."

3. No answer to "why you, specifically"

In templates, the benefits section is often generic: "quality," "reliability," "personal approach." These phrases fit any business, which means they say nothing specific about yours.

What works better: specifics instead of abstractions. Not "personal approach," but "delivery dates are fixed before the project starts, no pushbacks." Not "quality," but "design is built around your sales goal, not copied from someone else's portfolio."

4. The form asks for too much

Name, phone, email, company, budget, message: the longer the form, the fewer people fill it out. Every extra field is a point where the visitor might change their mind.

The right minimum: a name and one contact method (phone or messenger). Everything else is easier to get once you're already in touch, over chat or a call.

5. The mobile version is just a shrunk desktop layout

A template technically adapts to mobile screens, but in practice it's the same layout, just smaller: same block order, same amount of text, same buttons that aren't sized for a thumb.

What it actually needs: separate logic for mobile. Shorter copy, bigger buttons, reordered blocks so the most important thing (the offer and the CTA) is visible right away, without a long scroll. More than half of traffic comes from phones, and if that experience is clunky, conversion drops no matter how good the desktop version looks.

How to tell if your site has these problems

If two or three of these sound familiar, your site is probably leaving leads on the table. Feel free to send the link over on WhatsApp, and I'll give you a quick read on what to fix first.